Data That Was More Assumptive Than Deterministic, And Audience (or Behavioral) Targeting, Only Made It More Efficient To Serve The Wrong Ad To The Wrong Person At The Wrong Time.

Dec 18, 2016

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Its humbling to be listed alongside companies including Hamilton Lane, BlackRock and TCW Group. Caltius was one of only 50 companies in the nation to be named ธุรกิจเครือข่าย as a Best Place to Work in Money Management in 2016. A complete list of the winners is available online at . In determining the winners, Pensions & Investments partnered with Best Companies Group, an independent research firm specializing in identifying great places to work, to survey employers (25% of the score) and their employees (75%). Employers were evaluated on workplace policies, practices, philosophy, systems and demographics. Employees were surveyed to measure the employee experience. Caltius exceptional corporate culture is exemplified by the long tenure of its team, averaging 15 years. The firms five co-founders all remain as managing directors and some employees who departed ended up returning. A healthy work/life balance is promoted and appreciated by all. Most importantly, Caltius culture is based on inclusion and mutual respect, regardless of titles. Again this year, it is clear that what makes firms great employers isn't necessarily about salaries.

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It's hard to calculate who suffers more, the besieged users or the brands who still don't know which half of their ad dollars are wasted (for them). The early years of digital advertising were a chaotic land grab for eyeballs," using technology (takeovers, redirects, popovers) and techniques (relentlessly flashing units that blocked content, etc.) that did little more than piss off users. Data that was more assumptive than deterministic, and audience (or "behavioral") targeting, only made it more efficient to serve the wrong ad to the wrong person at the wrong time. Users felt stalked by retargeting and hated every attempt to get them to pay attention to ads rather than the content they came to consume, such as auto-play and rich-media ad units with 500 different outcomes. In the MarketingChart study, 43% of users said they skip online pre-roll ads. The bad crowded out the good. Spending began its downhill flow to Google, where users could see and understand their utility and to Facebook, where consumers know they will not be assaulted or held hostage by highly disruptive ad units. That Google and Facebook translate easily for the mobile environment hasn't hurt either. The sad irony is that although consumers say they trust print ads more than any other, they have by and large stopped paying for the paper products that helped build that trust from the beginning. Magazines are so desperate for dead-tree readers, there's hardly a print pub in the country you can't subscribe to for about $5 a year. Not a week goes by that one of the big publishers stops the presses forever, in a death-rattle attempt to get their brands to survive online. But in that same instant, paper ads drop to the lower rungs of trust, where digital wallows.

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