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Nike declined comment on Adidas' ambition, but its dominance only shows what a challenge it will be for Adidas to even get close. Nike reported $14.8 billion in total North American sales last year, compared with $3.7 billion for Adidas. Adidas is also changing how it targets women and trying to market itself as their go-to brand. One of the key ways is by actually listening to what they want -- paying more attention to footwear trends and customer feedback. "We haven't been very effective in how we've talked to women, the way we've designed products for women, the way we've taken products to market," King said. Historically, he pointed out, stores and brands made all the decisions about products. Now companies are listening more to their customers. "We're asking you what do you like and what are we doing wrong and what should we be. We're constructing things based on consumer feedback," King said. "I think the brands that do that the best will be the brands that win, whether it's women's or any other category." And Adidas is trying to respond to those customers more quickly -- opening "speed factories" in Atlanta and Germany that will รองเท้าส้นเตารีดไม่สูงมาก ราคาถูก allow the companies to get more shoes into stores while they're still in demand.
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